Columbia, South Carolina · Est. 2019

Attorney
for the athletes, families, and owners — in the South.

A South Carolina-licensed Black attorney and registered NIL agent representing athletes, families, and property owners in sports & entertainment law, NIL agreements, commercial and residential real estate, and estate planning.

№ 02

Three commitments
protect every client who walks through this firm.

№ 01

Plain-English Counsel

Legal complexity translated into language a 17-year-old recruit and their parents can act on. No jargon. No hidden meaning. No "trust us."

№ 02

Calm Under Pressure

Deals close fast. Disputes escalate. Brands pressure. The firm's role is to slow the noise, read every line, and protect the client when others are rushing toward signature.

№ 03

Long-Term Interests

Protection of long-term client interests — not just the deal in front of them. Today's contract should support next decade's career.

Four practices,
one attorney.

№ 01

Sports &
Entertainment Law

Contract review, deal negotiation, negotiated resolution. Attorney and state-registered NIL agent — a dual credential that protects both the legal and business side of every transaction.

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№ 02

NIL
Representation

Review, negotiation, and counsel for NIL agreements. College athletes, high school recruits with NIL futures, and the families guiding their decisions. Most NIL contracts are written to favor the brand.

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№ 03

Real Estate
— Commercial & Residential

Buyers, sellers, and investors across South Carolina. Closings, contract review, commercial lease work, and title review. A lawyer who reads every line before you sign.

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№ 04

Estate
Planning

Wills, trusts, powers of attorney, and healthcare directives — integrated with the tax and business structure that athletes, business owners, and high-earning clients actually need.

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Darrious L. Baker, Esq., attorney and NIL agent

A Black attorney
and licensed NIL agent — one of the few in the state.

Darrious L. Baker, Esq. is a South Carolina-licensed attorney and one of the few in the state who is also a registered NIL agent — a dual credential giving athletes, families, and entertainment clients a single trusted advisor.

A Columbia-based, Black-owned law firm rooted in the community. Serves athletes and families across South Carolina's HBCUs, PWIs, and professional sports networks.

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Counsel
for the moment
before signature.

Contact the Firm

Sports &
Entertainment law for the people who play.

Contract review, deal negotiation, negotiated resolution, and counsel for athletes, performers, and the businesses that work with them.

Who we represent

Athletes at every stage — high school recruits with NIL futures, college players navigating deals during their eligibility, and professionals managing endorsements, appearances, and post-career business ventures. The firm also represents performers, content creators, and the businesses that contract with them.

What we do

Every athlete and performer engagement involves contracts, intellectual property, and money flowing in directions that can be hard to track. Darrious L. Baker, PA reviews, negotiates, and advises on:

  • Endorsement and brand deal agreements
  • Appearance, licensing, and merchandising contracts
  • Talent agency representation agreements
  • Content and creator partnership deals
  • Trademark and right-of-publicity matters
  • Breach, payment, and likeness matters
"Most contracts are written to favor the brand. Counsel rewrites the leverage."

The dual credential advantage

Most attorneys can review a contract. Most agents can negotiate a deal. Darrious L. Baker is one of the few professionals in South Carolina licensed as both an attorney and as an NIL agent — a credential that lets a single advisor handle the legal review and the business representation, with no handoffs and no incentive misalignment.

What clients should expect

Plain-English breakdowns of every clause. Clear math on every dollar — what's earned, when it's paid, who gets a cut. Calm guidance through high-pressure deal windows. And when something is wrong with a deal, the willingness to say so before the signature is on the page.

Contact the firm

Name, Image & Likeness — read before you sign.

Counsel for college athletes, high school recruits with NIL futures, and the families guiding their decisions through a moving market.

The NIL landscape today

NIL contracts move fast, and most are written to favor the brand. Collectives, agencies, and one-off sponsors push athletes to sign quickly — often before the language has been read line by line, often before the tax and eligibility implications are fully understood. Darrious L. Baker, PA exists to slow that moment down.

Who we represent

College athletes at any school. High school recruits whose NIL value will be defined by the deals they sign during senior year and freshman year. Parents and families guiding decisions for student-athletes. The firm represents athletes — not collectives, not boosters, not institutions.

What we review

  • NIL agreements and term sheets
  • Exclusivity, territory, and category language
  • Payment schedules, deliverables, and breach provisions
  • Right-of-publicity and image use clauses
  • Eligibility and NCAA compliance overlays
  • Tax and entity-structure counsel
"NIL is a business, not a gift. Treat it that way before the brand does."

When full agency representation makes sense

For clients who want a single representative handling both legal review and the business of the deal — pitching brands, negotiating valuations, managing the calendar — GFHR Sports, the licensed NIL athlete agency Darrious founded, provides full agent representation across South Carolina, North Carolina, and Arizona. Some clients use the law firm for review only. Others use both. The choice depends on the deal flow and the family's preference.

Talk through your NIL situation

Commercial & Residential Real Estate

Buyers, sellers, and investors across South Carolina. A lawyer who reads every line before you sign.

Residential transactions

Buying or selling a home is the largest single transaction most families enter. The standard contracts are written by associations and brokerages — fine for an average deal, dangerous when something unusual is happening. Darrious L. Baker, PA represents buyers and sellers in residential closings, contract negotiation, title clearance, and post-closing issues.

Commercial transactions

For investors, business owners, and developers in the South Carolina market, the firm handles commercial purchases and sales, due diligence review, entity-structure decisions for ownership, and lender document negotiation. Where a deal touches the firm's other practice areas — athletes buying commercial real estate, entertainment clients setting up production facilities — counsel coordinates across all sides.

Commercial leases

  • Commercial lease review and negotiation
  • Build-out and improvement clauses
  • Assignment, sublease, and termination provisions
"The boilerplate clauses are where the deal lives. Or where it dies."

Title and closing review

Title examination, title clouds discovered before or at closing, and easement and survey questions that surface during a transaction. The firm handles the curative work needed to deliver clean title — so closings happen on schedule and ownership transfers without surprises.

Discuss your property matter

Estate Planning — for the people the income protects.

Wills, trusts, powers of attorney, and healthcare directives — integrated with the tax and business structure that high-earning clients actually need.

Who needs a plan

Anyone with income, property, or people who depend on them. That means athletes the moment NIL money starts flowing. Parents of student-athletes whose family decisions need to be in writing. Business owners with stake in the practice they've built. Property owners whose holdings will pass to family.

What we draft

  • Wills with clear distribution and contingency planning
  • Revocable living trusts and irrevocable trust structures
  • Durable powers of attorney for finance and property
  • Healthcare directives and HIPAA authorizations
  • Guardianship designations for minor children
  • Pour-over wills coordinated with trust assets
"By the time an athlete signs a brand deal, the estate plan should already exist."

Integration with NIL income and business structure

NIL earnings move differently than W-2 income. They're often paid through a single-member LLC, taxed as self-employment, and complicated by minor-child considerations when the athlete is still under 18. Darrious L. Baker, PA coordinates the estate plan with the entity structure, so the will, trust, business agreement, and tax election all reinforce the same plan rather than contradicting each other.

Reviews and updates

An estate plan written at age 19 isn't right at age 24. The firm offers periodic review at major life events — marriage, child, major contract, property purchase, business sale — to keep documents aligned with reality.

Begin your estate plan
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Darrious L.
Baker Esq. — Attorney at law, NIL agent, founder.

Bar Admission
South Carolina
NIL Agent
SC Licensed Agent
Founder
GFHR Sports
Host
The NIL Lawyer
Darrious L. Baker, Esq.

Darrious L. Baker, Esq. is a South Carolina-licensed Black attorney and one of the few professionals in the state who is also a registered NIL agent. The dual credential means clients work with a single trusted advisor for both legal counsel and business representation — no handoffs between a lawyer and an agent, no incentive misalignment.

Through Darrious L. Baker, PA, he advises clients on sports and entertainment law, NIL agreements, commercial and residential real estate, and estate planning. The practice is built on three commitments: plain-English counsel, calm guidance under pressure, and protection of long-term client interests — not just the deal in front of them.

A Columbia-based, Black-owned law firm rooted in the community, Darrious L. Baker, PA serves athletes and families across South Carolina's HBCUs, PWIs, and professional sports networks. The firm represents college athletes from South Carolina State, Clemson, the University of South Carolina, and beyond — and the families guiding their decisions.

Darrious also founded GFHR Sports, the licensed NIL athlete agency operating in South Carolina, North Carolina, and Arizona, and hosts The NIL Lawyer on YouTube — one of the leading attorney-led voices on NIL law and athlete representation. Through the channel, he translates contract clauses, NCAA rulings, House settlement developments, and state NIL statutes into plain English for the athletes and families who need to act on them.

The practice combines legal training with a background in human resources — an unusual pairing that proves especially valuable in athlete contract work, employment-adjacent agreements, and the compensation structures behind brand deals.

The work
begins with
a conversation.

Contact the Firm

Begin with a conversation.

The firm handles new matters by phone. Call directly to discuss your situation — you'll speak with counsel, not a screening service.

Office
2512 Devine Street
Columbia, SC 29205
Jurisdiction
South Carolina
Also Online
The NIL Lawyer
YouTube · @thenillawyer
Speak With Counsel
803.254.7091

Call the firm directly to discuss your matter. Initial calls are confidential and typically run 20–30 minutes. Bring the contract, the property document, or the question — and leave with a clear next step.